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VIRTUAL EVENT: Betty Crocker

And Her Cookbook That Changed How America Cooks

Historian Leslie Goddard looks at how Betty Crocker was invented, why her cookbook has endured, and what makes her so iconic. Registration is required. This event will take place online.

Long before Martha Stewart, there was Betty Crocker. In 1950, her brand-new Picture Cook Book hit shelves, with sales that rivaled that of another big book, The Bible. To date, it has sold more than 75 million copies.

Created in 1921 by a flour company, Betty Crocker became the most trusted advisor to American cooks.

This fun illustrated lecture by historian Leslie Goddard, Ph.D., looks at how Betty Crocker was invented, why her cookbook has endured and what makes her so iconic. 

Registration is required. To register, click on the REGISTER button on this page.

This program will take place online; you will receive an email confirmation with the link when you register. Click that link at the start time to join us.
 

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